Search Results - subject:"Country-of-origin effects"

What subnational analysis could mean for IB research? : evidence for home bias reversals based on catchment area alcohol sales in Ontario

Hejazi, Walid - In: Journal of world business : JWB 57 (2022) 6, pp. 1-21

Persistent link: https://www.econbiz.de/10013439946

Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations

Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55

Persistent link: https://www.econbiz.de/10012060699

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer

Felix, Reto; Firat, A. Fuat - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1080-1099

Persistent link: https://www.econbiz.de/10012178606

Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market

Kim, Minyoung; Kim, Sunghoon; Lee, Jongkuk - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10011876253

I hate where it comes from but I still buy it : countervailing influences of animosity and nostalgia

Gineikiene, Justina; Diamantopoulos, Adamantios - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 992-1008

Persistent link: https://www.econbiz.de/10011779148

Made in my village : exploring country of origin effects and bi-national products across cohorts in Ukraine

Sobolev, Victoria; Nelson, Michelle R. - In: Journal of international consumer marketing 32 (2020) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012200802

Managerial perceptions if country-of-origin : an empirical study of New Zealand food manufacturers

Insch, Andrea; Williams, Sharnie; Knight, John G. - In: Journal of food products marketing 22 (2016) 3, pp. 304-319

Persistent link: https://www.econbiz.de/10011561209

The effects of cross-border strategic brand alliance on consumer product evaluation

Lee, Wei-Na (contributor) - 2010

This dissertation study examined the effect of country-of-origin (COO) fit onconsumer brand attitude in cross-border strategic brand alliance (SBA). Also, this studyinvestigated the effects of consumer product knowledge by dividing it into subjective andobjective knowledge dimensions. It was...

Persistent link: https://www.econbiz.de/10009429381

Country-of-origin effects and corporate reputation in multinational firms : exploratory research in Latin America

Vidaver-Cohen, Deborah; Gomez, Carolina; Colwell, Scott R. - In: Corporate reputation review : an international journal 18 (2015) 3, pp. 131-155

Persistent link: https://www.econbiz.de/10011473316

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