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Targeting Cutsomers Under Response-Dependent Costs
Haupt, Johannes
;
Lessmann, Stefan
-
2020
literature, which are evaluated on a
coupon
targeting
campaign in an e-commerce setting. First, the authors formally analyze the …
Persistent link: https://www.econbiz.de/10012433249
Saved in:
2
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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