Coupon trading and its impacts on consumer purchase and firm profits
Year of publication: |
2014
|
---|---|
Authors: | Su, Meng ; Zheng, Xiaona ; Sun, Luping |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 1, p. 40-61
|
Subject: | Coupon strategy | Coupon trading | Coupon targeting | Demand substitution | Stackelberg game | Consumer hassle cost | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | USA | United States | Theorie | Theory | Kundenbindungsprogramm | Loyalty program |
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