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Search: subject:"Cross-gender extensions"
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Brand gender
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Cross-gender extensions
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Luxury
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Extensions de segments de marché
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consistency
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cross-gender extensions
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Nyeck, Simon
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Veg, Nathalie
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Roux, Elyette
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Veg-Sala, Nathalie
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Université Paris-Dauphine (Paris IX)
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The journal of brand management : an international journal
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Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
Brand gender and
cross-gender
extensions
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine (Paris IX)
-
2007
. On top of that, the current trend is the
cross-gender
extensions
(eg. Masculine watchmakers targeting female audience …
Persistent link: https://www.econbiz.de/10010706724
Saved in:
3
Brand gender and
cross-gender
extensions
Veg, Nathalie
;
Nyeck, Simon
-
Université Paris-Dauphine (Paris IX)
-
2007
. On top of that, the current trend is the
cross-gender
extensions
(eg. Masculine watchmakers targeting female audience …
Persistent link: https://www.econbiz.de/10010905377
Saved in:
4
Brand gender and
cross-gender
extensions
.
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine
. On top of that, the current trend is the
cross-gender
extensions
(eg. Masculine watchmakers targeting female audience …
Persistent link: https://www.econbiz.de/10008871994
Saved in:
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