Search Results - subject:"Customer‐based performance"

Service breadth or depth? : a customer perspective

Zhang, Ying; Wei, Zelong; Gao, Jie - In: Supply chain management 28 (2023) 4, pp. 666-681

Persistent link: https://www.econbiz.de/10014286728

Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation

Babu, Mujahid Mohiuddin; Liu, Hongfei; Jayawardhena, Chanaka - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 662-692

Persistent link: https://www.econbiz.de/10012178421

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

Sok, Phyra; O'Cass, Aron - In: Journal of Services Marketing 25 (2011) 7, pp. 528-539

brand. The contributions of SBVC to customer‐based performance outcomes are then investigated. Hypotheses were tested using … related to customer‐based performance. Noticeably, the results revealed that SBMC enhances the positive relationship between …

Persistent link: https://www.econbiz.de/10014905365