Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
Year of publication: |
2011
|
---|---|
Authors: | Sok, Phyra ; O'Cass, Aron |
Other Persons: | O'Cass, Aron (ed.) |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 25.2011, 7, p. 528-539
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service brand value creation | Service brand value | Service brand marketing capability | Customer‐based performance | Customer services quality | Brand awareness |
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