Mehraramolan, Amirreza - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 34-41
There are many different explanations of customer centricity, and many people are in support of that concept whereas … many others are against it. Different meanings can be found for customer centricity in literature. Which one could be the … proper and most reliable one? Most of the views on customer centricity are based on foundational philosophical approaches and …