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Customer relationship management practices
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commitment-trust theory
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customer loyalty
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technology alignment
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Journal of promotion management : innovations in planning and applied research
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Integrating the commitment-trust theory to gauge customers loyalty in riding services
Muhammad Farrukh Abid
;
Junaid Siddique
;
Gulzar, Amir
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 305-337
Persistent link: https://www.econbiz.de/10013550343
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