Integrating the commitment-trust theory to gauge customers loyalty in riding services
Year of publication: |
2023
|
---|---|
Authors: | Muhammad Farrukh Abid ; Junaid Siddique ; Gulzar, Amir ; Shamim, Amjad ; Dar, Imran Bashir ; Zafar, Aimen |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 3, p. 305-337
|
Subject: | commitment-trust theory | customer loyalty | Customer relationship management practices | technology alignment |
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