Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: Journal of Business & Industrial Marketing 30 (2015) 5, pp. 511-520
Purpose – This study aims to examine the effect of firm-specific customer relationship orientation, technology … widely recognized in the literature, less attention has been paid to customer relationship orientation and the simultaneous … interactional effects. Findings – The findings show that customer relationship orientation has a direct positive effect on market …