Mili, Samira; Ferro-Soto, Carlos - In: European journal of management and business economics : … 33 (2024) 2, pp. 195-211
Purpose This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian … value (PV). PV in turn has effects on customer satisfaction and the latter influences loyalty. Conversely, both customer … consequences, in FT coffee consumption contexts. A new integrated theoretical model on customer satisfaction has been provided …