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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Thinking beyond privacy calculus : investigating reactions to
customer
surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
3
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk
;
Watson, Richard T.
- In:
Business horizons
58
(
2015
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
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