Balancing customer privacy, secrets, and surveillance : insights and management
Year of publication: |
2015
|
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Authors: | Plangger, Kirk ; Watson, Richard T. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 6, p. 625-633
|
Subject: | Customer surveillance | Customer privacy | Market intelligence | Customer data | Customer secrecy strategies | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Kundendaten | Konsumentenverhalten | Consumer behaviour |
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