Wang, Yonggui; Cai, Xiaomei; Xu, Changliang; Li, Jun … - In: Journal of Hospitality and Tourism Technology 12 (2021) 4, pp. 609-623
Purpose This study aims to explore the antecedents of perceived value and the moderating effect of trust and the relationship between these antecedents and perceived value in the context of the service sector. Design/methodology/approach The multivariate statistical analysis technique of...