Tuan, Luu Trong - In: Marketing Intelligence & Planning 34 (2016) 5, pp. 646-670
-creation behavior through mediating roles of employees’ role breadth self-efficacy and customer-organization identification and also to … assess the interaction between CSR and role breadth self-efficacy in predicting customer-organization identification, leading …-creation behavior through the mediating mechanisms of role breadth self-efficacy and customer-organization identification. The research …