Magatef, Sima; Al-Okaily, Manaf; Ashour, Laila; … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-11
This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship quality (cognitive and an emotional...