Analysis of key indicators that affect the expected benefit of customers when using loyalty cards
Year of publication: |
2019
|
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Authors: | Končar, Jelena ; Marić, Radenko ; Vukmirović, Goran |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 20.2019, 5, p. 821-840
|
Subject: | loyalty cards | retailing | retail sector | customers | customers' loyalty | customers' benefits | loyalty programs | CE and SEE countries | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2019.10186 [DOI] |
Classification: | L81 - Retail and Wholesale Trade; Warehousing ; L84 - Personal and Professional Services ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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