Morales-Serazzi, Manuel; González-Benito, Óscar; … - In: Business research quarterly : BRQ 26 (2023) 3, pp. 196-215
(marketing) of knowledge. Given that the DIQ between agents is a determining factor in the success of the ability to data … analytics, this study focuses on examining this concept and its causes, specifically the resources related to data analytics … data, the technological capabilities, the talent, Chief Executive Officer (CEO) support, and alignment of the data plan …