Gul, Raazia; Leong, Kelvin; Mubashar, Ammara; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-17
The effective use of digital technologies to create business value has generated enormous data, and using data in decision-making is vital. Although there is growing empirical evidence in favour of a positive association between informed decision-making and firm performance in developed...