The missing link between analytics readiness and service firm performance
Year of publication: |
2022
|
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Authors: | Auh, Seigyoung ; Mengüç, Bülent ; Sainam, Preethika ; Jung, Yeon Sung |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 3/4, p. 148-177
|
Subject: | analytics | Analytics readiness | data-driven decision making | exploitative learning | exploratory learning | Lernende Organisation | Learning organization | Unternehmenserfolg | Firm performance | Dienstleistungssektor | Service industry | Entscheidung | Decision |
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The Missing Link Between Analytics Readiness and Firm Performance
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