//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Database marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Customer data
215
Kundendaten
215
Relationship marketing
77
Beziehungsmarketing
68
Database marketing
58
Consumer behaviour
57
Database-Marketing
56
Konsumentenverhalten
56
Data protection
53
Datenschutz
53
Computer-assisted marketing
35
IT-gestütztes Marketing
35
Marketing
31
Data Mining
30
Data mining
30
Deutschland
27
Germany
24
Direct marketing
23
Direktmarketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Internet marketing
20
Kundenanalyse
20
Kundenmanagement
19
database marketing
19
Customer analysis
18
Theorie
18
Theory
18
USA
18
Electronic Commerce
17
United States
17
Big Data
16
Market segmentation
15
E-commerce
14
Data security
13
Datenbank
13
Datensicherheit
13
Social Web
13
Social web
13
more ...
less ...
Online availability
All
Undetermined
128
Free
46
Type of publication
All
Article
175
Book / Working Paper
169
Journal
4
Type of publication (narrower categories)
All
Article in journal
77
Aufsatz in Zeitschrift
77
Aufsatz im Buch
44
Book section
44
Graue Literatur
33
Non-commercial literature
33
Hochschulschrift
30
Arbeitspapier
22
Working Paper
22
research-article
21
Thesis
17
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
8
case-report
7
Guidebook
5
Ratgeber
5
Case study
4
Dissertation u.a. Prüfungsschriften
4
Fallstudie
4
Lehrbuch
4
Conference paper
3
Konferenzbeitrag
3
Textbook
3
viewpoint
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Interview
2
Statistics
2
Statistik
2
conceptual-paper
2
review-article
2
technical-paper
2
Bibliographie
1
Collection of articles written by one author
1
Fachzeitung
1
Fallstudiensammlung
1
Glossar enthalten
1
more ...
less ...
Language
All
English
241
German
83
Undetermined
25
Italian
1
Polish
1
Author
All
Link, Jörg
5
Schwarz, Torsten
5
Tapp, Alan
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Neslin, Scott A.
4
Wills, Gordon
4
Baker, Scott R.
3
Baugh, Brian
3
Berg, Kristi
3
Coussement, Kristof
3
Donkers, Bas
3
Drake, Perry D.
3
Drozdenko, Ronald G.
3
Fader, Peter
3
Hughes, Arthur M.
3
Klein, Deanna
3
Kopalle, Praveen K.
3
Laussel, Didier
3
POEL, D. VAN DEN
3
Plangger, Kirk
3
Resende, Joana
3
Schupp, Robin Philip
3
Sun, Baohong
3
Sun, Yacheng
3
Swaminathan, Vanitha
3
Verhoef, Peter C.
3
Alhaery, Matt
2
BOCK, K. W. DE
2
Baker, Scott
2
Banasiewicz, Andrew D.
2
Bellis, Emanuel de
2
Bonfrer, André
2
Braun, Gabriele
2
Breitner, Michael H.
2
Bruce, Bev
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Bölzing, Dieter
2
more ...
less ...
Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
7
Faculteit Economie en Bedrijfskunde, Universiteit Gent
3
marketing-Börse GmbH
2
Data & Marketing Association
1
David Shepard Associates
1
Direct Marketing Association
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Ebert-Stiftung
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
OECD
1
Shaker Verlag
1
Taylor and Francis
1
Taylor and Francis.
1
Uni-Edition GmbH
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
epubli GmbH
1
more ...
less ...
Published in...
All
Marketing Intelligence & Planning
14
SpringerLink / Bücher
8
Marketing Science
7
NBER working paper series
7
European Journal of Marketing
6
Journal of Consumer Marketing
5
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Harvard-Business-Manager : das Wissen der Besten
3
International Journal of Bank Marketing
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management Science
3
Psychology & marketing
3
Research
3
The Routledge companion to digital consumption
3
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
Business horizons
2
E-marketing ; Vol. 1
2
Electronic markets : the international journal on networked business
2
Gabler Edition Wissenschaft
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International Journal of Contemporary Hospitality Management
2
International journal of business information systems : IJBIS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Management science in hospitality and tourism : theory, practice, and applications
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
more ...
less ...
Source
All
ECONIS (ZBW)
255
Other ZBW resources
38
USB Cologne (EcoSocSci)
34
RePEc
20
BASE
1
Showing
91
-
100
of
348
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Consumer informational privacy : current knowledge and research directions
Beke, Frank T.
;
Eggers, Felix
;
Verhoef, Peter C.
-
2018
Persistent link: https://www.econbiz.de/10011910786
Saved in:
92
Stitch Fix's CEO on selling personal style to the mass market
Lake, Katrina
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 35-40
Persistent link: https://www.econbiz.de/10011879641
Saved in:
93
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
94
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
Saved in:
95
Marketing Automation
Berghofer, Florian
-
2018
Persistent link: https://www.econbiz.de/10011867139
Saved in:
96
Künstliche Intelligenz - die Zukunft des Marketing : ein praktischer Leitfaden für Marketing-Manager
Bünte, Claudia
-
2018
Persistent link: https://www.econbiz.de/10011893526
Saved in:
97
Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive : Analyse des Trade-offs zwischen Datenverwendung und Datenschutz
Eling, Nicole
-
2018
Persistent link: https://www.econbiz.de/10011730861
Saved in:
98
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
99
Marketing Weiterdenken - Reflexion von Thorsten Wiesel
Wiesel, Thorsten
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 139-142)
.
2018
Persistent link: https://www.econbiz.de/10011740995
Saved in:
100
Relationship Economy - Erfolg durch werthaltige Kundenbeziehungen : lassen Sie Daten für Sie arbeiten : lernen Sie Ihre Kunden verstehen
Leeuwe, Xavier van
;
Lindsay, Matt
;
Peppel, Matthijs van de
-
2018
Persistent link: https://www.econbiz.de/10011786342
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->