Hüttenrauch, geb. Krämer - 2016
. Contents • Introduction and strategic motivation to data augmentation in database marketing • Literature review on data … Target Groups • Researchers and students in the area of CRM, data science, database marketing, and direct marketing … • Practicioners in the area of CRM, data science, database marketing, and direct marketing The Author Dr. Bettina Hüttenrauch obtained …