Targeting using augmented data in database marketing : decision factors for evaluating external sources
Bettina Hüttenrauch
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Hüttenrauch, Bettina |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Database-Marketing | Data Augmentation | Datenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | XXII, 343 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Johannes Gutenberg Universität Mainz, 2015 |
| ISBN: | 3-658-14576-5 ; 978-3-658-14576-7 ; 978-3-658-14577-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495221