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Search: subject:"Demand-side diversification"
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The logic of
demand-side
diversification
: evidence from the US telecommunications sector, 1990-1996
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 127-141
Persistent link: https://www.econbiz.de/10011815392
Saved in:
2
The performance implications of
demand-side
diversification
: evidence from the US telecommunications sector, 1990–1996
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011587726
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