Tran, Phuong Kim Thi; Nguyen, Hue Kim Thi; Nguyen, Loc Thi - In: International Journal of Tourism Cities 9 (2023) 1, pp. 302-322
This research’s results highlight the leading factors of perceived DSR in the process of forming destination brand loyalty …-destination identification, affective image and destination brand loyalty. Research limitations/implications Future research would provide …/value A new integrated model of destination brand loyalty development is proposed to explore a new path for destination brand …