Pereira, Rosaria Luisa Gomes; Correia, Antónia; … - In: International Journal of Culture, Tourism and … 9 (2015) 2, pp. 133-153
Purpose – The purpose of this paper is to develop and validate a measurement brand personality scale for golf destinations and simultaneously to assess the destination personality of the Algarve as a golf destination. Design/methodology/approach – A set of 36 unrepeated items, generated from...