Destination branding : analysing brand equity for Queensland's Coral Coast
Year of publication: |
2008-02
|
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Authors: | Pike, Steven D. |
Other Persons: | Richardson, Scott (contributor) ; Fredline, Liz (contributor) ; Patiar, Anoop (contributor) ; Ternel, Megan (contributor) |
Subject: | Tourism Marketing | Destination Marketing | Destination Branding | Performance Mearsurement |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Pike, Steven D. (2008) Destination branding : analysing brand equity for Queensland's Coral Coast. In Richardson, Scott, Fredline, Liz, Patiar, Anoop, & Ternel, Megan (Eds.) 18th Annual Council for Australian University Tourism and Hospitality Education Conference : Where the Bloody Hell Are We?, 11–14 February 2008, Gold Coast International Hotel, Queensland. |
Source: | BASE |
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Destination branding : analysing brand equity for Queensland’s coral coast
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