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Diagnostic
and
prescriptive
benefits
of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
2
Diagnostic
and
prescriptive
benefits
of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European Journal of Marketing
51
(
2017
)
11/12
,
pp. 1817-1835
well-researched concepts such as social identification, this research identifies
diagnostic
and
prescriptive
benefits
as …
Persistent link: https://www.econbiz.de/10014723883
Saved in:
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