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Search: subject:"Digital content marketing (DCM)"
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Digital content marketing (DCM)
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Electronic word-of-mouth (e-WOM)
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Food tourism
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Gesundheitsvorsorge
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
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