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Search: subject:"Direct-to-consumer genetic testing"
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Journal of communication management
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Perceived fairness of
direct-to-consumer
genetic
testing
business models
Toussaint, Philipp A.
;
Thiebes, Scott
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1621-1638
Persistent link: https://www.econbiz.de/10013463477
Saved in:
2
Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Abitbol, Alan
;
Lee, Nicole M.
;
VanDyke, Matthew S.
- In:
Journal of communication management
26
(
2022
)
3
,
pp. 315-330
Persistent link: https://www.econbiz.de/10013384901
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