Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Year of publication: |
2022
|
---|---|
Authors: | Abitbol, Alan ; Lee, Nicole M. ; VanDyke, Matthew S. |
Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 26.2022, 3, p. 315-330
|
Subject: | Corporate communication | Direct-to-consumer genetic testing | Transparency | Trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Gentechnik | Genetic engineering | Kommunikation | Communication | Interne Kommunikation | Internal communication |
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