Bruder, Maximilian; Lechner, Andreas T.; Paul, Michael - In: Psychology & Marketing 38 (2021) 11, pp. 2089-2101
Frontline employees' visual appearance is important in many service industries. Positive emotion displays are … especially crucial, as are aesthetic displays such as dress color. However, emotion and aesthetic displays have commonly been … customers' holistic perception of frontline employees, indicating that emotion displays and aesthetic displays, such as dress …