Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International Journal of Retail & Distribution Management 44 (2016) 6, pp. 607-626
-glow effect and positive attitude towards the retailer. Design/methodology/approach – An experiment varying the donation size … offer mediates the relationship between donation size and the warm glow. Furthermore, scepticism towards a large donation is …