Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Year of publication: |
2021
|
---|---|
Authors: | Chaabouni, Amel ; Jridi, Kaouther ; Bakini, Fatma |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 1, p. 129-150
|
Subject: | Cause-related marketing | Non-profit product | Scepticism | Warm glow | Donation size | African context | Fundraising | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing | Altruismus | Altruism |
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