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Perceived fit
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Power distance belief
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The journal of product & brand management
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Effect of
downward
line
extension
on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
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