Safa, Nader Sohrabi; Ismail, Maizatul Akmar - In: Economic Modelling 35 (2013) C, pp. 559-564
(E-trust), Electronic Satisfaction (E-satisfaction) and Electronic Loyalty (E-loyalty) play vital roles. In addition …-loyalty formation based on E-trust and E-satisfaction. The model, which was formed based on the literature review, has been improved by … that technological factors have the most effect on E-satisfaction and the organizational factors have the most effect on E-trust. …