Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: Journal of Product & Brand Management 26 (2017) 1, pp. 42-51
Purpose This paper aims to provide a social network site influence (SNSI) profile of early adopters. This study … explores the relationship between personality traits of early adopters of social network sites (SNS), their propensity to share … SNSI scores from Klout and PeerIndex, the industry standard for measuring SNSI. Findings Early adopters of SNS, in …