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Search: subject:"Eastern cultures"
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Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang-soo
;
Cha, Taihoon
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
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2
Preference‐inconsistent information and cognitive discomfort: a cross‐cultural investigation
Aggarwal, Praveen
;
Soo Kim, Chang
;
Cha, Taihoon
- In:
Journal of Consumer Marketing
30
(
2013
)
5
,
pp. 392-399
across cultures. Consumers in
Eastern
cultures
are more capable of handling negative information without reversing their …
Persistent link: https://www.econbiz.de/10014849851
Saved in:
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