Bermúdez-González, Guillermo; Sasaki, Innan; … - In: Journal of Service Theory and Practice 26 (2016) 1, pp. 28-49
Purpose – The purpose of this paper is to unfold the relationship between the antecedents of employee and manager commitment, using internal marketing (IM) practices, in elderly care homes. Design/methodology/approach – Based on survey data drawn from elderly care homes in Finland, the...