Understanding the impact of internal marketing practices on both employees' and managers' organizational commitment in elderly care homes
Guillermo Bermúdez-González (Business Management, Faculty of Economics and Business Management, University of Málaga, Málaga, Spain), Innan Sasaki (Marketing and International Business, Turku School of Economics, University of Turku, Turku, Finland) and Dolores Tous-Zamora (Business Management, Faculty of Economics and Business Management, University of Málaga, Málaga, Spain)
| Year of publication: |
2016
|
|---|---|
| Authors: | Bermúdez-González, Guillermo ; Sasaki, Innan ; Tous-Zamora, Dolores |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 1, p. 28-49
|
| Subject: | Manager | Organizational commitment | Antecedent | Elderly care home | Employee | Internal marketing | Mitarbeiterbindung | Employee retention | Altenhilfe | Elderly care | Häusliche Pflege | Domestic care | Personalmanagement | Human Resource Management | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-09-2014-0216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421917