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Search: subject:"Electronic Word-of-Mouth"
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Subject
All
Virales Marketing
372
Viral marketing
371
Consumer behaviour
280
Konsumentenverhalten
280
Social Web
228
Social web
228
Internet marketing
175
Online-Marketing
174
Online retailing
102
Online-Handel
102
electronic word-of-mouth
78
electronic word of mouth
76
E-commerce
73
Electronic Commerce
73
Electronic word-of-mouth
65
Electronic word of mouth
56
Brand image
49
Markenimage
48
Beziehungsmarketing
43
Relationship marketing
43
eWOM
42
social media
39
Internet
37
Data Mining
36
Data mining
36
Customer satisfaction
34
Kundenzufriedenheit
34
Personalisierung
33
Personalization
33
Confidence
29
Vertrauen
29
Brand management
26
Markenführung
26
purchase intention
25
e-WOM
22
Hotel industry
21
Hotellerie
21
Social media
21
Tourism
18
Tourismus
18
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Undetermined
276
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57
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Article
412
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12
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371
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371
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12
Aufsatz im Buch
9
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9
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4
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4
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4
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4
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3
Arbeitspapier
1
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1
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English
397
Undetermined
16
German
8
Spanish
2
French
1
Author
All
Filieri, Raffaele
8
Datta, Biplab
5
Akram, Umair
4
Bilal, Muhammad
4
Martínez-Torres, María del Rocío
4
Mukherjee, Srabanti
4
Roy, Gobinda
4
Toral, S. L.
4
Amron, Amron
3
Augusto, Mário Gomes
3
Bao, Tong
3
Basu, Rituparna
3
Belanche Gracia, Daniel
3
Benkenstein, Martin
3
Casaló Ariño, Luis V.
3
Chu, Shu-Chuan
3
Drevs, Florian
3
Erkan, Ismail
3
Guinalíu Blasco, Miguel
3
Jayawardhena, Chanaka
3
Lis, Bettina
3
Liu, Hongfei
3
Mandelartz, Pascal
3
Ranaweera, Chatura
3
Reimer, Thomas
3
Sohaib, Muhammad
3
Steffen, Jan
3
Torres, Pedro M.
3
Zinko, Robert
3
Abdi, Mehrzad
2
Ainasoja, Mari
2
Al-Dmour, Hani
2
Alguezaui, Salma
2
Berezan, Orie
2
Bhattacharya, Arijit
2
Biswas, Abhijit
2
Bu, Yi
2
Carrasco-Santos, María Jesús
2
Chen, Kuanchin
2
Cheng, Yi-Hsiu
2
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Institution
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Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
Hamburg Center for Health Economics (HCHE), Universität Hamburg
1
ToKnowPress
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Journal of management information systems : JMIS
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
6
International journal of hospitality management
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Cogent Business & Management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
International journal of retail and distribution management
3
Journal of Business Research
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
Marketing letters : a journal of research in marketing
3
Pakistan Journal of Commerce and Social Sciences (PJCSS)
3
Pakistan journal of commerce and social sciences
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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Source
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ECONIS (ZBW)
384
EconStor
16
RePEc
15
Other ZBW resources
6
BASE
3
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41
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424
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41
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
42
Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad
;
Almazroi, Abdulwahab Ali
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
Saved in:
43
What people talk about online and what they intend to do : related perspectives from text mining and path analysis
Chang, Sheng-Yen
;
Bodolica, Virginia
;
Hsu, Huei-Hsia
; …
- In:
Eurasian business review
13
(
2023
)
4
,
pp. 931-956
Persistent link: https://www.econbiz.de/10014420442
Saved in:
44
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
45
Electronic
word
of
mouth
, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Le Thanh Tung
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
Saved in:
46
Reviving the experiential store : the effect of scarcity and perceived novelty in driving word-of-mouth
Pape, Denise
;
Toporowski, Waldemar
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1065-1094
Persistent link: https://www.econbiz.de/10014484071
Saved in:
47
Relation between
electronic
word
of
mouth
and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
48
Gen-Z social
electronic
word
of
mouth
communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
49
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
50
Retailer response to negative online consumer reviews : how can damaged trust be effectively repaired?
Wan, Yan
;
Zhang, Yifan
;
Wang, Fengting
;
Yuan, Yufei
- In:
Information technology and management
24
(
2023
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10014252001
Saved in:
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