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Search: subject:"Emojis"
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Emojis
14
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Social Web
6
Social web
6
Advertising effects
5
Brand management
5
Emotion
5
Markenführung
5
Werbewirkung
5
Brand image
3
Customer engagement
3
Markenimage
3
emojis
3
Advertising
2
Anlageverhalten
2
Behavioural finance
2
Communication
2
Customer satisfaction
2
Dienstleistungsqualität
2
Experiment
2
Internal communication
2
Interne Kommunikation
2
Kommunikation
2
Kundenzufriedenheit
2
Marketing communications
2
Service quality
2
Social media
2
Textual paralanguage
2
Theorie
2
Theory
2
Werbung
2
Affect
1
Affective evaluation
1
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Undetermined
13
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3
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Article
18
Book / Working Paper
1
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17
Aufsatz in Zeitschrift
17
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1
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1
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1
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1
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English
19
Author
All
Gierl, Heribert
2
Alarcón-Urbistondo, Pilar
1
Amit, Elinor
1
Baabdullah, Abdullah Mohammed
1
Balaji, M. S.
1
Barrio-García, Salvador del
1
Behl, Abhishek
1
Boman, Laura
1
Boulu-Reshef, Béatrice
1
Bruneau, Catherine
1
Casado-Molina, Ana María
1
Cheng, Mingming
1
Cheng, Yimin
1
Danziger, Shai
1
Duffett, Rodney Graeme
1
Dwivedi, Yogesh Kumar
1
Ferm, Lars-Erik Casper
1
García-Carrión, Beatriz
1
Garrido-Morgado, Álvaro
1
Giannakis, Mihalis
1
González-Benito, Óscar
1
Haltmayer, Vanessa
1
Hewage, Ganga S. Urumutta
1
Jain, Kokil
1
Jeon, Hye-Jin
1
Jiang, Ruochen
1
Kraus, Vanessa
1
Lefebvre, Sarah
1
Li, Shanshi
1
Liu, Yue
1
Madadi, Rozbeh
1
Mao, Huifang
1
Maraule, Mihlali
1
Muñoz-Leiva, Francisco
1
Nguyen Tuyet-Mai
1
Nicolas, Maxime
1
Orazi, Davide Christian
1
Orlowski, Marissa
1
Pontes, Nicolas
1
Porcu, Lucia
1
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Psychology & marketing
2
Behavioral Finance and Asset Prices : The Influence of Investor's Emotions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of destination marketing & management : JDMM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Review of behavioral finance : RBF
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Customer engagement and intention to purchase attitudes of generation Z consumers toward
emojis
in digital marketing communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
2
Non-face
emojis
in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
3
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
4
Emojis
and stock returns
Reschke, Felix
;
Strych, Jan-Oliver
- In:
Review of behavioral finance : RBF
16
(
2024
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10014515780
Saved in:
5
Look on the bright side :
emojis
impact tipping behaviour
Lefebvre, Sarah
;
Boman, Laura
;
Orlowski, Marissa
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457828
Saved in:
6
The semiotics of
emojis
in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
7
The effect of online message congruence, destination-positioning, and
emojis
on users' cognitive effort and affective evaluation
García-Carrión, Beatriz
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
Saved in:
8
Boost your email marketing campaign! :
emojis
as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
9
An experimental analysis of investor sentiment
Boulu-Reshef, Béatrice
;
Bruneau, Catherine
;
Nicolas, Maxime
- In:
Behavioral Finance and Asset Prices : The Influence of …
,
(pp. 131-154)
.
2023
Persistent link: https://www.econbiz.de/10014282551
Saved in:
10
Emoji your communication : the effect of employee's use of
emojis
in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
1
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