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Search: subject:"Emotional Branding"
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Subject
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Emotionale Werbung
92
Emotional branding
75
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
24
Markenführung
24
Emotion
23
Werbewirkung
22
Advertising effects
21
Werbepsychologie
17
Psychology of advertising
15
Beziehungsmarketing
12
Marketing
12
Relationship marketing
12
Advertising
11
Werbung
11
Brand image
9
Markenimage
9
Brand
8
Markenartikel
8
Verbraucherverhalten
8
Werbebotschaft
7
emotional branding
7
Theorie
6
Theory
6
Deutschland
5
Emotionales Verhalten
5
Germany
5
Großbritannien
5
Marketing management
5
Marketingmanagement
5
Perception
5
United Kingdom
5
Unternehmenserfolg
5
Verbraucher
5
Wahrnehmung
5
Zielgruppe
5
Angst
4
Brand loyalty
4
Internationales Marketing
4
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Online availability
All
Undetermined
40
Free
6
Type of publication
All
Book / Working Paper
55
Article
53
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
13
Book section
13
Hochschulschrift
12
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Dissertation u.a. Prüfungsschriften
4
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
3
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Sammlung
2
Working Paper
2
Arbeitspapier
1
research-article
1
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Language
All
English
70
German
34
Spanish
2
Undetermined
2
Author
All
Mogaji, Emmanuel
4
Gelbrich, Katja
3
Hill, Dan
3
Pogorzelski, Jacek
3
Schröder, Eva-Maria
3
Chhikara, Ritu
2
Danbury, Annie
2
Fischer, Dirk
2
Garg, Ruchi
2
Hamby, Anne
2
Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Heath, Robert
2
Ilicic, Jasmina
2
Jones, Niusha
2
Kataria, Aarti
2
Lasogga, Frank
2
Leemon, Daniel
2
Lichtl, Martin
2
Magids, Scott
2
Margariti, Kostoula
2
Panda, Tapan Kumar
2
Rainer, Ricarda Carina
2
Rothacher, Albrecht
2
Sanna, Domingo
2
Satzinger, Michaela
2
Schmitz, Karl Werner
2
Tsichla, Eirini
2
Voutsa, Maria C.
2
Wagner, Udo
2
Woll, Erika
2
Zorfas, Alan
2
Adrian, Michael
1
Alcañiz, Mariano
1
Andarwati
1
Andreani, Fransisca
1
Anzengruber, Tanja
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Aro, Kaisa
1
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Institution
All
Springer Fachmedien Wiesbaden
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Haufe-Lexware GmbH & Co. KG
1
One World Marketing
1
Suhrkamp Verlag
1
Universidad del CEMA
1
Universität Mannheim
1
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Published in...
All
Journal of advertising
6
Journal of advertising research
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
BestMasters
2
Brand the Future : systematische Markenentwicklung im B2B
2
Designing and communicating experience
2
Emerald points
2
Europäische Hochschulschriften / 5
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Reihe: Marketing : MAR
2
Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
2
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising theory
1
CEMA Working Papers: Serie Documentos de Trabajo.
1
Challenges in an age of dis-engagement
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dissertation.de
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Global business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation in advertising and branding communication
1
Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft
1
Interdisciplinary Management Research
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international economic review
1
Journal of managerial issues : JMI
1
Journal of marketing for higher education
1
Making a difference through marketing : a quest for diverse perspectives
1
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Source
All
ECONIS (ZBW)
96
USB Cologne (EcoSocSci)
8
RePEc
2
EconStor
1
Other ZBW resources
1
Showing
1
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10
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108
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date (oldest first)
1
Emotional
branding
, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Permata, Dina Diana
;
Hussein, Ananda Sabil
;
Andarwati
-
2022
Persistent link: https://www.econbiz.de/10013397526
Saved in:
2
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
3
Emotional
branding
moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna
;
Astuti, Herni Justiana
;
Darmawan, Akhmad
; …
-
2021
Persistent link: https://www.econbiz.de/10012619759
Saved in:
4
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
5
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
6
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
7
Examining the effect of
emotional
branding
in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
8
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
9
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
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