Search Results - subject:"Endorser"

Does source credibility matter in promoting sustainable consumption? Developing an integrated model

Kumar, Rakesh; Kaushal, Shailesh Kumar; Kumar, Kishore - In: Social Responsibility Journal 19 (2022) 7, pp. 1320-1347

Purpose This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model. Design/methodology/approach The proposed theoretical model was empirically tested with the data collected from...

Persistent link: https://www.econbiz.de/10015022557

Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

SERTOGLU, Aysegul ERMEC; CATLI, Ozlem; KORKMAZ, Sezer - In: International Review of Management and Marketing 4 (2014) 1, pp. 66-77

credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i … showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a positive … endorser is found to be more attractive by the respondents. This study is unique in a way that it covers fairly new and rapidly …

Persistent link: https://www.econbiz.de/10010734737

Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions

Schoner-Schatz, Lisa; Hofmann, Verena; Sauer, Nicola E. - In: Journal of destination marketing & management 22 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013041387

The influence of parasocial relationship in fashion web on customer equity

Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617

Persistent link: https://www.econbiz.de/10012544888

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform

Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110

Persistent link: https://www.econbiz.de/10012490947

A customer-focused approach to improve celebrity endorser effectiveness

Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235

Persistent link: https://www.econbiz.de/10012238052

Effective entrepreneurial marketing on Facebook : a longitudinal study

Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157

Persistent link: https://www.econbiz.de/10012230455

The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products

Soesilo, Primidya K. M.; Gunadi, Willy; Arimbi, Intan R. - In: Journal of marketing communications 26 (2020) 5, pp. 528-548

Persistent link: https://www.econbiz.de/10012263739

When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan - In: International journal of advertising : the review of … 39 (2020) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10012260239