Search Results - subject:"Engagement behaviour"

To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?

Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10014553109

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four …

Persistent link: https://www.econbiz.de/10014534670

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour … of satellite fans. Additionally, this research examines the influence of customer engagement behaviour (i.e., consuming … engagement behaviour. Also, customer engagement behaviour, that is, consuming and contributing activities, influences sports …

Persistent link: https://www.econbiz.de/10014476457

The effect of product category on customer motivation for customer engagement behaviour

Żyminkowska, Katarzyna; Perek-Białas, Jolanta; … - In: International journal of consumer studies 47 (2023) 1, pp. 299-316

Persistent link: https://www.econbiz.de/10014248864

I want to view it my way! : how viewer engagement shapes the value co-creation on sports live streaming platform

Liu, Haoyu; Chung, Leanne; Tan, Kim Hua; Peng, Bo - In: Journal of business research : JBR 170 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014535971

Determinants of customer engagement behaviour in hospitality industry : evidence from Vietnam

Vo Thi Thu Hong; Khalifa, Gamal Sayed Ahmed; Md Sazzad … - In: International journal of business environment : IJBE 14 (2023) 1, pp. 94-118

Persistent link: https://www.econbiz.de/10014234428

Customer engagement : a systematic review and future research agenda

Kaur, Gurveen; Deshwal, Pankaj; Dangi, Hamendra Kumar - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 148-180

Persistent link: https://www.econbiz.de/10014318250

Let me engage you : peer engagement behaviour on peer-to-peer platforms

Marvi, Reza; Foroudi, Pantea; Fakhreddin, Farbod - In: International journal of hospitality management 115 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014487582

Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms

Liu, Haoyu; Tan, Kim Hua; Pawar, Kulwant; Zhang, Sining - In: Supply Chain Risk and Innovation Management in "The …, (pp. 62-71). 2022

Persistent link: https://www.econbiz.de/10013273617