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The 1 in 1,000,000 : context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications
Koçaş, Cenk
;
Dogerlioglu-Demir, Kivilcim
- In:
Journal of business research : JBR
109
(
2020
),
pp. 536-544
Persistent link: https://www.econbiz.de/10012238114
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