Samaraweera, Ganganee C.; Li, Chongguang; Qing, Ping - In: Sustainability 6 (2014) 5, pp. 2642-2657
Product harm crisis has become a serious issue in the business world today irrespective of the crisis mitigating strategies adopted to remedy the harm. The purpose of the study is to determine whether national culture shapes consumer reactions to crisis response strategies as a result of...