As a predominant trend, the globalisation of markets continuously imposed opportunities and challenges on international firms competing in the huge global market. Due to the predominant trend facilitating foreign purchasing by consumers across national borders, consumers' sentiments are emerging...

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made...

This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively. The study systematically examines the development of consumer ethnocentrism research over time, including publication years, publication outlets, authorship, countries, methods,...