Search Results - subject:"Eukula Strato"

Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy

Shekhar, Suraj Kushe; K, Mehaboob P - In: Hyperion Economic Journal 1 (2013) 3, pp. 40-47

formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of … from Finishers, Furniture manufacturers and Interior designers. Findings revealed that Eukula Strato had a distinct …

Persistent link: https://www.econbiz.de/10010855985

Marketing strategy formulation for the introduction of Eukula Strato German Wood Finishes in Northern Kerala, India

Shekhar, Suraj Kushe - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 68-77

Persistent link: https://www.econbiz.de/10011302446