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Search: subject:"Evidence type"
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Evidence type
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The effect of evidence in nonprofit donation requests : how does mindset play a role?
Koksal, Ahmet
;
Johnson, Aaron
;
Banerjee, Somak
;
Dutta, Sujay
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 597-615
Persistent link: https://www.econbiz.de/10014454797
Saved in:
2
An experimental study of the effectiveness of fact checks: interplay of
evidence
type
, veracity and news agreement
Tsang, Stephanie Jean
;
Zheng, Jingwei
;
Li, Wenshu
; …
- In:
Online Information Review
47
(
2023
)
7
,
pp. 1415-1429
Purpose Given the rapid growth in efforts on misinformation correction, the study aims to test how
evidence
type
and …
Persistent link: https://www.econbiz.de/10014967083
Saved in:
3
Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel
- In:
Marketing Letters
24
(
2013
)
2
,
pp. 151-163
influences its evaluation. This exploratory study builds on this call for more research and examines the impact of
evidence
type
…
Persistent link: https://www.econbiz.de/10010867852
Saved in:
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